Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion …
Spin Master Corp., a leading global children’s entertainment company, announced today a licensing partnership with Feld Entertainment Inc. as the new global master toy partner for Supercross, the premier off-road motorcycle racing series, attracting top professional riders from around the world …
Leading toymaker Jakks Pacific, Inc. is pleased to announce strategic moves to enhance direct sales teams and bolster its supply chain in the key international markets of Spain, Italy and Mexico. With a new distribution and logistics facility, based in Rotterdam, The Netherlands, Jakks is well positioned to …
Endemol Shine Group, together with brand owner and production company Caryn Mandabach Productions, today announced six new licensees with a brand new and varied product range inspired by the multi-award-winning hit series Peaky Blinders. These exciting products across multiple consumer …
Licensing Link Europe have been appointed to represent the worldwide rights to develop a licensing and merchandising programme around Monty & Co, a new preschool puppet series from Pipkins Productions. The series – which completed production of 34 x 11-minute episodes in February – has already …
MTV announced that it has signed a talent deal and consumer products partnership with global performing artist, Johnny Orlando. Under this agreement, MTV will work with Orlando to develop multiplatform initiatives that span across consumer products, music and live events. MTV is currently …
Moonbug Entertainment has acquired two of the world’s most successful kids programs to become the world’s largest digital kids media company. CoComelon the world’s most-viewed YouTube channel with over 3.5 billion average monthly views, is about relatable family experiences that help kids constructively …
British menswear brand Luke 1977 has debuted a collaboration with Smiley for Summer 2020 with a percentage of profits going towards youth suicide prevention charity Papyrus. The capsule line blends the lifestyle and musical heritage of both brands to create an effortlessly cool range of T-shirts …
Hasbro, Inc., a global play and entertainment company, today reported financial results for the second quarter 2020 and provided a business update on COVID-19 related matters. Hasbro completed its acquisition of Entertainment One Ltd. (eOne) at the beginning of the first quarter 2020 …
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has teamed up with Italian design school Istituto Europeo di Design for a fashion project to celebrate the 65th anniversary of Mercis BV’s classic character brand Miffy. The project saw students from award-winning …
The agency known as the next generation in brand licensing, The Point.1888, has partnered with one of the UK’s largest children’s publishers, the Hachette Children’s Group, to adapt the CGI animated television series Tinpo into a wide range of book and activity formats. The agreement will mean the launch of …
Leading nursery retailer, JoJo Maman Bébé has partnered again with the World of Eric Carle to extend its successful Very Hungry Caterpillar range of children’s clothing based on the evergreen book character. The licensing campaign for The World of Eric Carle’s The Very Hungry Caterpillar is managed in the UK …