Ein „sich schnell drehendes Lizenzprodukt“. Diese Definition dürfte auf den Ford Mustang Bullitt-Edition zutreffen. Das liegt nicht nur am 460 PS starken 5,0 Liter-V8 Motor, sondern auch an der großen Euphorie bei Fans und Kunden, seit Ford die Sonderserie Anfang 2018 angekündigt hat…
The Natural History Museum has announced an agreement with high street fashion brand Oasis, through which the partners have developed a unique new womenswear collection. This collaboration marks a major milestone for the Natural History Museum’s licensing campaign: it is the Museum’s …
Maurizio Distefano The evolution of Licensing announce that they have signed a licencing agreement with Les Éditions Albert René for the rights to Asterix and Obelix for the Italian market. Asterix and Obelix is the brand inspired by the hilarious adventures of the famous hero of Gaul …
Chupa Chups never stops to amaze its lovers! This time, to keep celebrating the 60th anniversary of the brand, Chupa Chups launches a vintage capsule collection developed by Macson, one of the main reference in the masculine Spanish fashion industry for stylish, unique and young-at-spirit men …
Der Voggenreiter Verlag hat höchst interessante Instrumenten-Sets auf den Markt gebracht. Die Spiel-basierte Musikschule verbindet Instrumente mit digitalen Medien. Die innovativen Sets bestehen zum einen aus echten Musikinstrumenten und zum anderen aus einer Codekarte zum Herunterladen einer App…
Die Spielwarenindustrie befindet sich in stetigem Wandel. Der immer stärkere Fokus auf den Ecommerce verlangt nach neuen Lösungen – vorrangig im Online-Bereich. Eingedenk des permanenten Wandels, zeigt sich die Simm Spielwaren GmbH ab jetzt mit neuer Online-Präsenz …
Sutikki, the kids and family division of Bento Box Entertainment, today introduced Kuroba!, a new proprietary and patented toy-based brand that will launch at retail and on YouTube beginning this Summer 2018 in the U.S. The brand will target girls ages 6-9 and will offer ist audience a compelling toy …
The winners of the 2018 LIMA International Licensing Awards were unveiled on the opening night of Licensing Expo in Las Vegas. Winners were selected across 21 categories from a total of 132 nominees. The ceremony also honored the lifetime achievements of Hall of Fame inductees…
Weitere strategische Investition: Tucker und Goliath geben bekannt, dass Goliath Tucker übernimmt, einen in New Jersey ansässigen Entwickler und Vermarkter innovativer Outdoor-Spielsachen. Gegründet im Jahr 2001, denkt das Unternehmen aus dem Bereich Sport-Spielzeuge traditionelle Spiele …
Rocket Licensing, the local licensing agent in the UK for Eric Carle’s The Very Hungry Caterpillar, has announced the launch of a new babywear range as part of what is set to be a strong licensing campaign in Sainsbury’s for 2018. Licensee Paul Dennicci Ltd, a leading name in quality textile design and …
Ink Media has signed a deal that will see season 3 of Masha and the Bear – the hit 3D family animation from Animaccord – screen across Germany on KIKA. The brand new season will debut on KIKA – a national, free-to-air children’s channel - on June 18th at a kids prime-time slot of 6.00pm and then …
Sixty years after its launch, the Chupa Chups® brand is going stronger than ever! Apart from being the world’s most popular lollipop, the brand with the iconic logo designed by Salvador Dalí has become a pop fashion style in its own right. Chupa Chups®’ fun designs are a regular on the shelves of …