The J.M. Smucker Co., known for its leading portfolio of iconic brands such as Smuckers®, Jif®, Uncrustables®, Meow Mix®, Milk-Bone®, Café Bustelo ®, Folgers® and many more, has selected global brand licensing agency Brand Central LLC to extend its best-selling brands into new food, beverage, pet pr
Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800
Horizon Group, following a strong holiday season, has maintained momentum in the first quarter through strategic partnerships across top categories, positioning the company for further growth. Horizon Group has solidified its position as a category leader in the creative activities arena through its
Pop-A-Shot, the iconic arcade basketball game, teams up with Streaker Sports to launch an exclusive apparel collection this spring. Spearheaded by licensing agent Dimensional Branding Group, the collaboration brings together the nostalgic Pop-A-Shot branding with Streaker Sports’ flair for vintage-i
You want it? You got it. Prepare for your (real) world to be officially turned pink as Heinz teams up with Mattel to launch the limited-edition Heinz Classic Barbiecue Sauce. This pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans abo
Following a hugely successful launch in 2023 attended by 400+ French licensing professionals, France Licensing Day returns on 27 June 2024 in Paris. The day will unite France’s key industry players with 50 of the world’s most influential brand owners and agents for a day of meetings and networking
Kartoon Studios launched a new dedicated Stan Lee storefront on Amazon , powered by Meteor. The Stan Lee storefront offers a collection of branded apparel and merchandise with graphics paying tribute to the “godfather of comics.” The new Stan Lee storefront is one way the brand continues to engage
iHeartPodcasts, the No. 1 podcast publisher according to Podtrac, and Moonbug Entertainment, a subsidiary of Candle Media, and the most popular live-action preschool brand, Blippi, today announced the launch of a new family podcast series “ Blippi & Meekah’s Road Trip .” The first four episodes will
Brandgenuity has been named the exclusive global licensing agency for the Royal Shakespeare Company. For more than 60 years, the RSC has crafted inspiring theatre from Shakespeare’s storied home in Stratford-upon-Avon and has shared this work around the world. Its mission is to preserve and evolve W
Amazon MGM Studios announced today a multifaceted licensing program for the upcoming, post-apocalyptic series, Fallout, which is exclusively premiering on Prime Video on April 11th and is based on the best-selling global video game franchise. Fifteen licensing partners across categories including ap
Fans of the world’s greatest role playing game will be able to celebrate its 50th anniversary with new gear from BlackMilk’s first DUNGEONS & DRAGONS collection. Under license by leading toy and game company Hasbro and its Wizards of the Coast division, customers will be able to dress for an adventu
Two of the mightiest brands in pop culture are assembling for an unprecedented global campaign. On Monday, The Walt Disney Company and Coca-Cola launched Coca-Cola x Marvel: The Heroes — an innovative collaboration featuring some of Marvel’s most popular characters. In the limited-time campaign, t