Leading global brand extension agency, Beanstalk, has signed world-renowned adventurer Bear Grylls for representation. Building on the tremendous brand loyalty carved by the adventurer and global television personality, Beanstalk will work closely with Bear Grylls Ventures to build a lifestyle programme in …
For the first time, visitors to this year’s Brand Licensing Europe (11 – 13 October, Olympia, London) can take part in roundtable discussions about all aspects of licensing as part of the event’s new seminar programme. Taking place on Wednesday 12 October from 14.30 – 16.15, and facilitated …
licensing professionals from National Basketball Association (NBA), Rugby Football Union and Fédération Internationale de Football Association (FIFA) will debate the globalisation of sport in this year’s keynote at Brand Licensing Europe on Tuesday 11th October at 12.30 (11 – 13 October 2016, Olympia, …
The British Museum, the UK’s most popular visitor attraction, is an attraction at Brand Licensing Europe (BLE) 2016. TSBA Group, appointed to build a global licensing campaign on behalf of the Museum, will be hosting the British Museum on stand M15 at BLE, where representatives of both TSBA and the Museum …
At this year’s Brand License Europe Chupa Chups® steals the show with a special art exhibit and fashion project that commemorates the creation of its logo by the famous painter Salvador Dalí. The brand has teamed up with The Rodnik Band, a London based art fashion label, famous for its pop style and …
Das US-Musikmagazin Billboard, unumstritten das bedeutendste Fach- und Branchenblatt für Musik und Entertainment in den USA, liefert heutzutage nicht nur heiße Musiktipps und sagt, was angesagt ist in den Chart. Mit dem Stream Service SmartStream bietet es zudem Hörvergnügen über eine sichere, …
BBC Worldwide has also recently revitalized its pre-school offering with new series of Go Jetters, Hey Duggee and Sarah & Duck leading the pack. CPLG’s CEO Peter Byrne added “We are extremely excited to be building a long term partnership with BBC Worldwide and its stable of …
Ink Group will be presenting a range of enchanting and original projects at stand C70 at BLE 2016, which all boast significant potential for franchising. Masha and the Bear is one project that needs no introduction. The infectiously funny tales of a little girl and the bear who becomes her reluctant playmate …
Twentieth Century Fox Consumer Products (FCP) enters Brand Licensing Europe 2016 (BLE 2016) with new developments from within its expanding portfolio of world-class entertainment brands. FCP will highlight new upcoming TV and movie properties in addition to its vast archive of classic properties …
Das Münchener Brand Management- und Medienunternehmen m4e AG und sein Koproduktionspartner, der italienische Animations-Spezialist Studio Bozzetto, haben mit der Produktion einer neuen Staffel der CGI-animierten Vorschulserie “Leo Lausemaus“ (Originaltitel: „Tip the Mouse“) begonnen. …
Maurizio Distefano Licensing (MD Licensing) has announced another major addition to the exceptionally successful licensing campaign for the family animation hit Masha and the Bear, this time in the food category. Balocco, a major producer of biscuits, wafers and cakes for the Italian market, is to …
Award-winning boutique agency Caroline Mickler Ltd is bringing some of the world’s most exciting names in music, magic, publishing, kids entertainment and more to BLE 2016. Visitors to stand A60 will be invited to join a celebration of the continuing success of classic brands like The Beatles, …