BrandTrends Group CEO, Philippe Guinaudeau, charts a course for marketers in the ever-evolving Licensing industry, grounded in robust global research. Conducted across 40 countries, with about ...
After successfully launching the Brownie Batter Signature Latte in Dunkin’ restaurants last February and following the popularity of the Brownie Batter Donut, the chain is launching a new ...
Emmy Award-winning French animation production and distribution company Dandelooo has concluded a deal with Paris-based production company Tournez S’il Vous Plaît for the new educational ...
A delightfully unexpected mashup of companies founded in fun and play is now revealed between the LEGO Group, Hasbro and Merlin Entertainments, who are coming together to bring a truly joyful ...
Wyncor is launcheing with products that are tied closely to their content’s DNA. Former Mattel executive Helena Perheentupa serves as the company’s Chief Operating Officer.
Poetic Brands, a leading and innovative apparel licensee, has announced the launch of its newly developed footwear division. The first signing for this new division is the Original Squishmallows brand – the lovable, ultra-soft, collectible plush phenomenon from Jazwares . Initially using the bra
Following the continued success of her multiyear partnership with Duncan Hines, Dolly Parton has entered into an exclusive agreement with Conagra to develop a line of retail food ...
Today, Hasbro announced a brand-new Peppa Pig Collection in collaboration with Emma Bridgewater in celebration of Peppa’s 20th anniversary. Available now, the Peppa Pig Collection celebrates ...
KIDZ BOP, the #1 kids’ music brand, and Live Nation, announce an extended partnership with a new three-year North American tour deal. As part of the deal, KIDZ BOP is also announcing its all-new ...
Reemsborko has been renewed for three years as the Baki Hanma master licensee for EMEA, Australia, and New Zealand. Baki, the highly acclaimed underground-fighting animé, continues to captivate ...
Wind Sun Sky Entertainment, the innovative IP animation studio, and Gamefam, the leading metaverse game developer, publisher and strategist, teamed up to produce a genre-defining, immersive ...
Care Bears™, the cherished and iconic brand under Cloudco Entertainment, celebrated for its message of sharing and caring, has joined forces with the globally renowned lifestyle brand Sanrio and ...