Chrysler Group LLC gab heute bekannt, dass sie The Licensing Company (TLC) als ihre neue weltweite Lizenzagentur für die Marken Chrysler und Jeep® ernannt hat. Mit dieser Kooperation sollen die Lizenzprogramme eine größere Markenausrichtung bekommen und ein ausgeprägtes internationales …
Auf den ersten Blick handelt es sich bei den „Russos“ um eine ganz normale fünfköpfige Familie aus New York. Doch die „Russos“ haben ein Geheimnis: sie sind eine Zaubererfamilie. Die Geschwister Alexandra, Justin und Max werden von ihrem Vater Jerry unterrichtet, dürfen aber nur in dessen Gegenwart …
Sonderkonditionen für Leser des BRANDORA-Newsletters! Die Zukunft der Medien ist mehrdimensional: Sie ist ein Buch, ein Film, ein Game, eine App, eine Community… Und sie findet in diesem Jahr auf der Frankfurter Buchmesse statt: Mit Frankfurt StoryDrive schafft die Frankfurter Buchmesse den ersten professionell organisierten …
Leonard Smith (BLE stand number: AD16) is expanding into new licensing categories following 25 years of success in greetings cards. The image licensing company – owned by photographer and managing director Leonard Smith – will use its presence at Brand Licensing Europe as a springboard into new …
Nickelodeon Consumer Products (NCP) today announced two executive moves in its international division. Long-time NCP executive, Trudi Hayward has been named Vice President, Consumer Products for the UK and Australia, overseeing operations and strategy. Jeremy Poreca will relocate from NCP offices in …
Nickelodeon Consumer Products (NCP), a division of Viacom Inc. (NYSE: VIA, VIA.B), and technology giant Hewlett-Packard have formed a new global partnership to offer consumers photo products featuring Nickelodeon properties in store. The announcement was made today at Brand Licensing …
Es ist wieder soweit: Rund 250 Aussteller laden Gross und Klein zum Spielen und Entdecken an die grösste Spielwarenmesse der Schweiz ein. Zum grossen Show-Programm der Suisse Toy vom 29. September bis 3. Oktober gehören auch Stars wie die Sängerinnen Stefanie Heinzmann und Fabienne …
Art Ask Agency is very proud to introduce the Frida Kahlo brand at BLE at the end of this month. Isolda P Kahlo, direct niece to Frida, is the founder of the Frida Kahlo Corporation. The Corporations aim is to promote the name and the image of Frida as a multifaceted woman that was attached to her …
The CEO of Rubicon Group Holding, Ms. Randa Ayoubi has been awarded “Businesswomen of the Year 2010” at the CEO Middle East Awards 2010. Ms. Ayoubi won the award in recognition for her pioneering commitment to the digital content and entertainment industry in the Middle East at a ceremony …
HarperCollins Publishers is pleased to announce new merchandising deals with Woodmansterne Publications Ltd and Bluebird Brands, resulting in an extensive new range of Collins Gem-branded greetings cards, stationery, bags, umbrellas and mugs, due to hit the retail market during Autumn/Winter 2010 …
Big and Small, the Kindle Entertainment pre-school TV property, today announced two strategic partnerships for the brand, both designed to make Big and Small licensed products more accessible to consumers. Namco Goes Big With Big And Small: Kindle’s new deal will see Namco Europe Ltd. (part of the …
The Leomil Group has recently signed a deal with Rainbow SPA for the brand new license PopPixie. The European agreement covers footwear and includes major countries for apparel. Rainbow, responsible for licensing success Winx, has created a brand new TV show, set in a fantastic dimension called …