
Mattel and Nickelodeon Launch New Online Dora Brand for Girls Age Five and Up
Mattel, Inc. (NYSE:MAT) and Nickelodeon/Viacom Consumer Products (NVCP), announced today that Dora the Explorer™ is growing up! The companies have introduced a whole new way to look at Dora for girls five years and up. This groundbreaking initiative, featuring fashion dolls and accessories, is a …