The Perfetti van Melle group, through its French Licensing agency Stories, has partnered with the French car manufacturer Citroën on the occasion of a special edition launch of 1200 C1 Mentos cars. The car is also available with a convertible version. The Citroën C1 Mentos is a refreshing new series …
Perfetti van Melle is pleased to haveFrisk among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th – July 1st in Tokyo. …
Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three awards. …
Lisa Marks Associates, Inc. (LMA) has been appointed the North American licensing agency for Chupa Chups®, extending the Perfetti van Melle Group’s relationship with LMA beyond the current Mentos® representation. Chupa Chups® is the world’s most popular lollipop brand and the …
This year Perfetti van Melle has showcased its brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur at Brand Licensing Europe 2015. The brands offer a major opportunity to take fun and taste both to lifestyle oriented products as to food and beverage novelties …
IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to …
The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers ist consumers new ways to experience ist most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®. The long-standing heritage and built-in brand awareness of these brands …
Christine Cool, License Area Manager at Perfetti van Melle Group of the candy brands Mentos®, Airheads® and Chupa Chups®, has been selected by LIMA to lead a roundtable in the new Roundtable Workshops as part of the Licensing University program at the upcoming Licensing Expo in Las Vegas …
After more than 15 years with the Chupa Chups® brand in the European licensing arena, Perfetti Van Melle, third largest confectionary Group in the world, now also develops a dynamic licensing program with its star brand Mentos®! To develop this first ever licensing program in France …
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene …
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy. The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and …
Die Sorgenfresser-Buchreihe von F.X. Schmid wird im September fortgesetzt. Nach Abenteuern von FLINT, SCHULLI, SAGGO und POLLI , folgen jetzt „Frulas Schneckenzirkus“ und „Aufgepasst, Flamm!“. Schließlich möchten die quirligen Sorgenexperten, dass jeder gute Laune hat und laden zu neuen …