
Nickelodeon & Viacom: SpongeBob SquarePants splashes across the emerging markets
The world’s favourite yellow sea sponge, SpongeBob SquarePants, is splashing his way across the emerging markets as a wave of new deals are signed by Nickelodeon Consumer Products International. Major licensee C-Trade has signed a deal for the hit property covering a raft of states from Armenia to …