
MTV Networks International e-News: New Deal Highlights
Ad Sales: Italy - Interbrand’s #1 global brand, Coca-Cola, has teamed up with MTV Italy again to host Coca-Cola Live at MTV: The Summer Song - a live event in the Piazza del Popolo, Rome. Now in its 6th year, the partnership with Coca-Cola includes on-the-ground concerts, broadcast and online elements. …