Für die Vermarktung von Rechten an lebenden VIPs braucht es eine große Portion Mut zum Risiko. Aber in den meisten Fällen gibt der Erfolg den Agenturen recht. Allerdings musste die Modemarke 39 Pro von Nicolas Anelka kurzfristig vom Markt genommen werden … direkt nach der Fußball-WM 2010 …
Saturday December 11, 2010 marks the two year anniversary of Bettie Page’s passing. But her impact runs far deeper than the pictures she’s left behind; her legacy of influencing sexuality and fashion continues to grow, winning over thousands of new fans each year. Known for her raven black hair, …
CopCorp Licensing President Carole Postal today announced Dalmatian Corporation and Neo Cube Inc. DBA Winner Wireless as the two newest U.S. licensees for Jim Benton’s popular It’s Happy Bunny™ brand, the cute little bunny with the BIG attitude …
Bushnell Outdoor Products has licensed BBC International LLC to develop a new line of footwear targeting men, women and young adult outdoor enthusiasts under its “Bushnell” trademark. The license deal was facilitated by licensing agency MODA Licensing, Inc. Bushnell Outdoor Products has been and …
Jennifer Schrader will move on from her job at Advanstar Communications after almost three years working on the Brand Licensing Europe, Licensing International Expo and Brand Licensing Central & Eastern Europe exhibitions. She will be moving to Chicago, IL and is looking for a challenging job there. …
BRB Internacional will attend the upcoming edition of the Nuremberg Toy Fair set for February with plenty of new licensing-related projects. The Spanish company will present the many agreements it has signed on the strength of the ample catalogue it manages, both vis-à-vis licenses it owns - Suckers, …
She’s very pretty with a cute face and a soft grey coat – and she’s making her debut on the world stage at Spring Fair. Princess is the first new property from artist and giftware guru Ann Edwards for more than four years and she’s being launched as the little sister to Ann’s ever-popular cat Thomas, who has …
Bereits drei Monate vor dem International Licensing Forum 2011 in Paris, bestätigen die Veranstalter erste Details des Konferenzprogramms und weitere neue Erstaussteller, wie die US-Beratungsagentur Dependable Solutions, und die Markeninhaber von Mondadori und Paris, je t' ♥ aus Frankreich…
Auch 2011 setzt Advanstar auf die Zusammenarbeit mit der Beratungsfirma Braben. Wie schon im letzten Jahr zeichnet die erfolgreiche PR-Agentur verantwortlich für die strategische Kommunikation und sämtliche Medienkontakte rund um die Brand Licensing Europe, Europas führende …
Pip, winner of ‘Best Cute Range’ at The Henries Awards 2010, is the creation of top design company Over the Moon and the little black cat is a greetings card sensation, with the designs available in over 500 outlets across the UK high street, including Fenwicks and all branches of John Lewis. This success has …
BlueBird Brands are to launch their extensive range of FABric Animals gifts & accessories – money boxes, keyrings, umbrellas & purse sets, travel, pamper & holiday sets, canvass book bags with book marks, shoppers – early 2011 in the UK. Cotton Crosses will develop a full range of cross-stitched characters in …
Sony Pictures Television’s 2waytraffic International, today announced the launch of the Who Wants To Be A Millionaire? 2011 game for iPhone and iPod Touch. The game, which will also be available as a HD version for iPad users, launches in App Stores in 70 countries from today, 9 December. The first …